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At a time when child health is receiving considerable attention, child feeding practices are under intense scrutiny as the site for developing healthy habits and preventing childhood illness. Previous scholars of foodwork detail the various types of labor involved in feeding children, purchasing foods, researching foods, preparing appealing meals, and managing emotions around these activities. Less scholarly attention has been given to the advice directed at parents - mothers in particular - about feeding children. Our study examines parenting advice on general feeding and feeding children with food allergies published between 1991 and 2020 in a Canadian mainstream parenting magazine. We build on Arlie Hochschild's concepts of emotion work and feeling rules, demonstrating that magazines instruct parents to manage emotions to create pleasurable eating experiences for children. We conclude with implications for studies of foodwork, emotion work and childrearing.

The joy of foodwork: allergies, gendered foodwork and emotion work in parenting advice, 1991–2020