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This is a follow-up to the study ‘A mindful shift: an opportunity for mindfulness-driven tourism in a post-pandemic world’, which was published in  Tourism Geographies . The original paper advocated that, during a major crisis caused by the COVID-19 pandemic, the focus could be put on (more) mindful tourists as a driver of mindful change for the global tourism industry. In this follow-up study, we discuss the mindfulness-based approaches as feasible, low-cost solutions to reduce negative psychological effects in many tourism settings as well as a strategy to ensure the tourism industry’s pro-longed sustainability during and after the pandemic. We start with the underlying mechanism of mindfulness practices as a technique to cope with the pandemic and, from a managerial standpoint, discuss the different roles of mindfulness within the envisioned courses of tourism development in a post-COVID-19 future.

Here and now – the role of mindfulness in post-pandemic tourism