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This article aims to analyse the role of translation in the tabloidization of the  New York Times  in Spanish. Drawing on the findings of a previous study that compared the English, Chinese and Spanish versions of the online newspaper, I hypothesise that the Spanish version focuses on human-interest news items translated from English originals and, therefore, translation may be used in a tabloidization process of the source texts in order to cater for the needs of the target audiences, that is, Spanish speakers of Spanish-speaking origin living in the United States or in Latin America. To study the process, I gathered two constructed weeks, a methodology widely used in communication studies, to analyse the differences between the two versions both in terms of content and format. The analysis, shows a tendency towards the ‘diminution of seriousness’, which can be explained as the result of the attempts to attract a readership belonging to different news traditions.

Translation and the tabloidization of the New York Times in Spanish