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Character is a common theme in presidential elections, but research on how it affects the vote has lagged. With the country more polarized, the influence of swing voters on election outcomes has increased. This article examines the impact of evaluations of candidate character on the vote choices of independent voters, using the 2000 election as a test case. It finds that character had a greater impact on the voting of independents than of partisans, and that the importance of character evaluations was disproportionately concentrated on George W. Bush.

Truth or Consequences? : Character and Swing Voters in the 2000 Election