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This case study seeks to demonstrate the Cincinnati Enquirer’s use of the public health model of reporting and public health news frames. The Enquirer created the first newspaper heroin beat in January 2016. Enquirer reporters framed the heroin epidemic as a public health issue, focusing on solutions, contextualizing the issue through societal determinants of health, and incorporating the voices of constituent groups. Findings are discussed using news framing and the public health model of reporting.

Conceptualization of the Public Health Model of Reporting through Application: The Case of the Cincinnati Enquirer ’s Heroin Beat