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This study examines the impacts of small-sized tourism projects to gain insights into how they contribute to sustainable development, especially in rural areas. Using the impact value chain analysis as a conceptual model, we evaluated 15 projects that were supported by the Future is in Tourism Fund in Turkey between 2013 and 2018. We did a content analysis of all manner of documentation related to the projects, surveys and interviews conducted with project owners and program partners. We found that small-sized tourism projects enhanced all forms of capital, with human, social, and built capitals improving the most. The capitals had multidirectional compounding effects on each other. We also found that it makes no difference which capital one begins with; what is important is that activities should be planned strategically in a way that multiple capitals interact, which contributes to growth in other capitals, thus creating a greater impact. The study reveals that, to maximise benefits, it is important to first identify gaps in resources and determine the social goals of the community, and that with strong leadership and community and institutional involvement, such projects have the power to impact societal wellbeing. The study has implications for tourism developers, local communities, and policymakers who are interested in implementing small-sized tourism projects as a tool for sustainable development.

Small-sized tourism projects in rural areas: the compounding effects on societal wellbeing