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As a major external actor, the European Union prioritises its normative agenda while interacting with Central Asia. This article scrutinises how the very notion of ‘European values’ and the promotion of these values by the European Union are perceived by intermediate elites in Kazakhstan. The article argues that Kazakh opinion-makers distinguish between ‘European’ political values and cultural values. Based on how these two dimensions are interpreted, three categories of perceivers are identified and discussed in detail: ‘opponents’, ‘moderate supporters’ and ‘ardent supporters’ of the EU normative policies. The article also discusses some of the factors shaping those perceptions.

‘Nobody Goes to Another Monastery with their Own Charter’: The EU’s Promotion of ‘European Values’ as Perceived in Central Asia