English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study aims to investigate the impact of corporate social responsibility (CSR) and corporate ability (CA) on customer purchase intention on e-commerce websites. Also, the effect of trust as a mediator between CSR-purchase intention and CA-purchase intention relationships is examined. Finally, the role of gender as a moderator in the relationships between model variables is explored. This research is a type of Structural Equation Model (SEM), and data were collected from customers of e-commerce websites who made online purchases at least five times a year. The results reveal the positive effect of CA and negative effect of CSR for e-commerce websites in promoting purchase intention of their customers. Additionally, gender moderates the relationship between CSR-purchase intention and CA-purchase intention. The finding can be useful to startup companies that operate in the field of e-commerce. Further, online vendors can improve the quality of their service using the findings of this research.

The impact of CSR and corporate ability on purchase intention in e-commerce websites: an examination across genders