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Environmental concerns like climate change are prompting traditional companies such as those in the energy industry to adopt new technologies. Rapid technology adoption is important, especially if companies want to be responsive and at the same time maintain their competitive and strategic advantage. This article explores technology adoption in a traditional multinational energy company. Using a single case study approach, we explore how adoption of technology takes place at manager and employee levels and the implications therein. We identify three important factors—constructive tensions, open innovation, and knowledge standardization—which positively influence the pace of technology adoption. We offer important implications for practitioners involved in technology adoption.

Factors Influencing Technology Adoption in a Traditional Multinational Energy Company