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The expressions of sexual assertiveness in lyrics and poetry can be found in the literature of almost every culture. The current study, based on the earlier literature and public perception, assumed an increase in the sexually assertive content in the trending songs because of modernization. The study analyzed the content of 150 popular songs of English, Urdu, and Punjabi from 1970 to 2019 and revealed that the aforesaid assumption was quite valid until 2009. The study found a gradual increase in the frequency of sexually assertive content in English, Urdu, and Punjabi songs from 1970 to 2009. A strange shift in this trend was however observed from 2010 to 2019 whereby the frequency of sexually assertive content decreased. As the existing literature is silent in this regard, the current study opened a new gate of curiosity by sensitizing the researchers to explore the reasons of this decrease further.

Sexually assertive content in English, Urdu, and Punjabi songs from 1970 till 2019