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In the online world of complex and customizable products, the Internet can offer more than just electronic order forms and data transfer — it has the ability to provide customers with automated tools to custom configure products. This paper develops a basis for an online customer decision support system that offers product configurator functionality. A prototype for such a system, based upon the types of matrix methods employed in the process of quality function deployment, is described. In addition to the development of a new and functionally useful application that offers value-added implications, the prototype provides a basis for organizing and advancing important implications with respect to the key features and enablers of online custom configuration.

An Adaptable Customer Decision Support System for Custom Configurations.