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Media framing of health issues reflects public opinion and impacts readers’ perceptions and behavior. This study examines how meditation — a recommended stress coping strategy for college students — is framed in campus newspapers from 1997-2018. A total of 494 articles were analyzed. Semantic network analysis was used to automatically detect frames and the longitudinal trend. Five major frames emerged: (1) building a meditation community within a campus community, (2) meditation benefits, (3) yoga for enhancing mind and body awareness, (4) meditation techniques, and (5) secularizing meditation on campus. There is a shift in coverage from interest in religion to secular views of health benefits throughout the years. Discussions of adverse effects that have emerged from the literature were entirely absent. The trend of secularizing meditation practices on college campuses is evident. Emphasizing the techniques and benefits could encourage participation and build a learning community.

Meditation as panacea: A longitudinal semantic network analysis of meditation coverage in campus newspapers from 1997–2018