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Gender inequality starts before birth. Parents tend to prefer boys overgirls, which is manifested in reproductive behavior, marital life, and parents'pastimes and investments in their children. While social media and sharinginformation about children (so-called "sharenting") have become an integralpart of parenthood, it is not well-known if and how gender preference shapesonline behavior of users. In this paper, we investigate public mentions ofdaughters and sons on social media. We use data from a popular socialnetworking site on public posts from 635,665 users. We find that both men andwomen mention sons more often than daughters in their posts. We also find thatposts featuring sons get more "likes" on average. Our results indicate thatgirls are underrepresented in parents' digital narratives about their children.This gender imbalance may send a message that girls are less important thanboys, or that they deserve less attention, thus reinforcing gender inequality.

Gender Bias in Sharenting: Both Men and Women Mention Sons More Often Than Daughters on Social Media