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The article deals with the patterns of market conjuncture formation and changes, the nature of the market mechanism. The functioning of market structures in difficult conditions of formation and operation of the market mechanism requires regular assessments of the state of the market and the prospects for its development. The system of sales and purchase relations and the inevitable commercial risk, development of pricing and investment policies, regulation of market processes at different levels of management, etc. – all this requires the organization of constant and deep research of the market mechanism, its patterns and trends, forecasting the proportions of supply and demand.

Market conjuncture and methods of its study on the example of the hotel services market development