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The purpose of this article is to analyze and identify the key problems and reserves of growth of innovative activity of Russian industrial enterprises from the standpoint of the principles of development of the new economy. The works of domestic and foreign authors were studied to achieve this purpose. The study included methods of system analysis, methods of expert survey, method of statistical data analysis, which together allowed identifying the essence of the problem under study. The results of research were aimed at identifying the role of digital innovation, i.e. the introduction and use of new information and communication technologies to improve and manage business processes, increase the competitiveness of the domestic economy.

Innovation potential as a guarantee of effective industrial enterprises development in the digital economy