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Social media in China has not only become a popular means of communication, but also expanded the interaction between the government and online citizens. Why have some charitable crowdfunding campaigns had agenda-setting influence on public policy, while others have had limited or no impact? Based on an original database of 188 charitable crowdfunding projects currently active on Sina Weibo, we observe that over 80 per cent of long-term campaigns do not have explicit policy aspirations. Among those pursuing policy objectives, however, nearly two-thirds have had either agenda-setting influence or contributed to policy change. Such campaigns complement, rather than challenge existing government priorities. Based on field interviews (listed in Appendix A), case studies of four micro-charities – Free Lunch for Children, Love Save Pneumoconiosis, Support Relief of Rare Diseases, and Water Safety Program of China – are presented to highlight factors that contributed to their variation in public outcomes at the national level. The study suggests that charitable crowdfunding may be viewed as an “input institution” in the context of responsive authoritarianism in China, albeit within closely monitored parameters. 摘要 在中国社交媒体不仅逐渐成为一种广泛使用的交流工具而且还在不断扩展着政府和网民之间的互动联系。为什么社交媒体上有些公益众筹项目对于公共政策能够具有政策议程设置的作用而另一些项目的作用有限甚至没有呢基于新浪微博上正在进行的188个公益众筹项目我们观察到超过80%的项目没有具体的政策诉求。而对于有政策目标的那些公益众筹项目来说三分之二的项目推动了政策议程的设置或者带来了具体的政策改变但这些项目满足而不是挑战了政府目前的优先考虑。同时在田野访谈中我们用免费午餐大爱清尘助力罕见病和中国水安全计划这四个项目来详细分析造成国家层面上政策影响力差异的原因。这项研究表明在回应型威权主义中国这个语境中尽管有着严格监管的边界公益众筹项目仍然可以被看做是一种 “输入机制”。

Charitable Crowdfunding in China: An Emergent Channel for Setting Policy Agendas?