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The growing number of people with unhealthy lifestyles causes an increase of non-communicable diseases, thereby compromising quality of life of a large number of people. It is expected that mortality, morbidity and disability attributed to the major non-communicable diseases will rise to account for 73% of all deaths and 60% of the global burden of disease in 2020 [1]. Unhealthy eating is one of the important components of lifestyle that contributes to the development of diseases such as diabetes and cardiovascular diseases. Despite the large efforts, most nutrition interventions fail to effectively influence food choice. In most European countries, eating styles do not match with basic recommendations. Despite some improvements, diets still contain too much saturated fat, sugar and salt and insufficient vegetables, fruits and fish [2, 3].

Communication on personalised nutrition: individual-environment interaction