Open AccessFactors of customers’ channel choice in an omnichannel environment: a systematic literature review
Author(s) -
Lukas Wolf,
Martina Steul-Fischer
Publication year - 2022
Publication title -
management review quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.646
H-Index - 17
eISSN - 2198-1620
pISSN - 2198-1639
DOI - 10.1007/s11301-022-00281-w
Subject(s) - omnichannel , channel (broadcasting) , situational ethics , marketing , product (mathematics) , thematic analysis , service (business) , scopus , variety (cybernetics) , knowledge management , conceptual framework , business , computer science , psychology , qualitative research , telecommunications , sociology , political science , social psychology , social science , geometry , mathematics , medline , artificial intelligence , law