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There are contributions to science that catch the public’s attention for the wrong reason(s). The article by Nauts, Metzmacher, Verwijmeren, Rommeswinkel, and Karremans (2011), entitled ‘‘The Mere Anticipation of an Interaction with aW oman Can Impair Men’s Cognitive Performance,’’is an example. It was interpreted as: The man’s mere thought of having sex with a woman affects his cognitive performance. Some believe that this is trivial. Others wonder why the opposite sex would do it without any impairment.

What is Anticipation and What is Not? Comment on Nauts, Metzmacher, Verwijmeren, Rommeswinkel, and Karremans (2011)