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Digital ethnography is an approach to presenting real-world cultures using the features of digital environments and techniques of narrative. Digital ethnography projects exploit the computational and expressive power of new media to allow audiences to not only learn about, but to also experience something of the culture as well. This approach employs the distinctive features of digital environments such as immersion and interactivity to create new ways to tell cultural stories and enact the research process. This paper presents experiences from a collaborative work where multidisciplinary scholars are involved in creating a cultural website called PeruDigital that presents the culture and history of Peru festivals and related folklore forms for K-12 grade students and individuals interested in Hispanic culture. In addition, this research reflects how digital ethnographers, HCI researchers, and digital media producers are work together in order to create an effective interactive cultural media model.

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Peru Digital: Approaching Interactive Digital Storytelling and Collaborative Interactive Web Design through Digital Ethnography, HCI, and Digital Media