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It is necessary to determine the attractiveness level of using mobile phone to ensure user satisfaction. This study measured physiological indices of attractiveness during participants’ initial use of a mobile phone. As physiological indices which concern autonomic nervous system activity, nasal skin temperature, pupil diameter, electroencephalography, blinking, and electrocardiography are listed. These indices were selected because preceding studies have suggested “safety and relaxing” and “feelings induced by desire and interest” as factors related to the attractiveness of mobile phones. The results obtained in these experiments that a device’s attractiveness to users can be evaluated using physiological indices. Thus, the present study showed basic perspectives related to attractiveness from the point of physiological response.

Proposal for Indices to Assess Attractiveness on Initial Use of Mobile Phones