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Bots have been playing a crucial role in online platform ecosystems, asefficient and automatic tools to generate content and diffuse information tothe social media human population. In this chapter, we will discuss the role ofsocial bots in content spreading dynamics in social media. In particular, wewill first investigate some differences between diffusion dynamics of contentgenerated by bots, as opposed to humans, in the context of politicalcommunication, then study the characteristics of bots behind the diffusiondynamics of social media spam campaigns.

Measuring social spam and the effect of bots on information diffusion in social media