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In this study, we focused on uniqueness of products, and it could be one of the Kansei value to increase attractiveness of products. We examined the affection and impression from characteristics of the unique products. As the result, it had a possibility that unique products could trigger positive emotion of humans, and it led to increasing with the attractiveness of the products. In addition, a product which made people feel unique was the function of products. However, it was considered that focusing on a shape in a uniqueness was effective for design of attractive product in order to makes impression of vaunty, attachment and pleasure. In the future, we will focus on more positive emotion, and examine the structure of positive emotion when user contacted with a unique product.

The Relationships between the Products and Affective Evaluation Concerning Uniqueness