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This chapter shows how the social and political changes in Finnish society in the early 1990s were reflected in the images of C. G. E. Mannerheim (1867–1951), the Marshal of Finland. By looking at the debate concerning the construction of the Museum of Contemporary Art right next to the Mannerheim equestrian statue in Helsinki, Tepora analyzes the public dispute as a moral panic that sprang from the 1990s recession, the collapse of the Soviet Union, and joining the European Union. Arguing for the study of nontotalitarian personality cults, Tepora shows how the opposing sides in the debate either rose to defend the conservative Mannerheim image as an unchanging emotional figure or recoded the figure to reflect their liberal and cosmopolitan perspectives.

The Image of Marshal Mannerheim, Moral Panic, and the Refashioning of the Nation in the 1990s