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As Christopher Hilliard has noted, the 1890s and 1900s saw in Britain the development of a flourishing “literary advice industry” of which the “first goods were guidebooks” (Hilliard in To Exercise Our Talents: The Democratization of Writing in Britain. Harvard University Press, London and Cambridge, MA, 2006, p. 20). Examples include Arnold Bennett’s  How to Become an Author  (1903), Walter Besant’s  The Pen and the Book  (1899), E. H. Lacon Watson’s  Hints to Young Authors  (1902), and Leopold Wagner’s  How to Publish a Book  (1898). As this chapter will explore, these authors’ guides mix technical advice on the rules of fiction with practical advice on the workings of the publishing industry and the financial side of authorship—and in so doing, I shall argue, both reflect and help contribute to dramatic changes in public understandings of the nature of authorship and the relationship between the writer and marketplace.

new directions in book history

“Your Successful Man of Letters Is Your Successful Tradesman”: Fiction and the Marketplace in British Author’s Guides of the Late Nineteenth and Early Twentieth Centuries