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In recent years, we have seen the increase of Internet of Things (IoT) solutions, products and services. The Internet of Things will capture a large amount of data pertaining from the environment, as well as their users. The real value of collecting data will be the result of data processing and aggregation in a large-scale where new knowledge can be extracted. However, such procedures can also lead to user privacy issues. This study describes what citizens do and do not know about Wi-Fi tracking and how that knowledge affects their responses to privacy and security risks. The results of this study showed that there is a lack of awareness towards Wi-Fi tracking by people in the municipality studied. The results show that most respondents are willing to cooperate with Wi-Fi tracking, despite the fact that most people have concerns of losing control about how their data is gathered and used. This study also found that respondents indicated Wi-Fi tracking as useful and especially safety is appointed as an important benefit of Wi-Fi tracking. The results of this study confirm that privacy, trust and perceived benefits significantly influence the willingness to disclose personal information.

The Privacy Paradox of Utilizing the Internet of Things and Wi-Fi Tracking in Smart Cities