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The purpose of this paper is to propose ways to increase the people-side trust in business-to-business e-commerce environments. In particular, two mechanisms are proposed: (A) The use of Service Level Agreements, a special form of contract popular in the IT industry, which can be introduced to cover all legal and non-legal requirements of online trading. (B) The establishment of Support Centres, which can act as intermediaries, and which can guarantee the trustworthiness of companies.  From a practical research perspective, the work within the framework of the EU - co-funded project “LAURA” is presented. The goal of this project is to set-up adaptive zones of B2B electronic commerce for Small and Medium Enterprises (SMEs) from the Less Favoured Regions of Europe.

Promoting Trading Partner Trust in B2B E-Commerce Through the Use of Service Level Agreements and the Establishment of Support Centres